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All profits will be donated to help Afghan women and girls.
October, 2003
Three Rochester, N.Y.
advertising professionals teamed up to create a new brochure to
educate people about violence against women and girls around the
world.
The brochure is being
nationally distributed by the Feminist Majority Foundation (FMF) and
other organizations during October, which is Domestic Violence
Awareness month in the U.S. All profits will be donated to the FMF’s
Campaign for Afghan Women and Girls.
The brochure—RATED
XX For Violence--covers a variety of topics that prove women and
girls face unacceptable violence and inequality in every country on
the planet, including domestic violence, which is the number one crime
against women.
“It’s important for
people to recognize that violence against women is a serious problem
on the local, national and international level,” said Hank Shaw, the
writer who headed up the project. “It’s also important for more men
to get involved in the effort to end the violence. That’s why we
produced this brochure. It’s our small contribution to the cause.”
The four-color
brochure pulls together startling facts, headlines, and stories from
hundreds of sources to prove the fact that violence against women and
girls is a major global problem. Here are a few examples:
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According to the
United Nations Population Fund, a third of all women and girls have
been abused by some form of violence.
-
More than 60
million women are “missing” due to a powerful cultural preference
for boys in China, Southeast Asia and other parts of the world.
(Female infants die from starvation, neglect and infanticide. And
female fetuses are selectively aborted.)
-
Thousands of women
are killed in Southeast Asia because their families don’t provide a
big enough wedding dowry to the groom and his family.
-
Sex slavery is one
of the biggest crimes in the world today, with an estimated 50,000
sex slaves in the U.S. Some experts say it’s easier to smuggle women
and girls today than it is to smuggle drugs and guns.
-
Even after the
defeat of the Taliban, women and girls continue to live in desperate
circumstances in Afghanistan. Girls’ schools have been bombed. And
impoverished farmers have traded their daughters for food or to
repay debts.
-
Most of the world’s
refugees and poor people are women and children.
The brochure, which
was more than three years in the making, involved several hundred
hours of research, writing and design time.
Single copies are
available for $2. All the profits will be donated to the Feminist
Majority Foundation’s Campaign for Afghan Women and Girls.
The brochure was
created by Hank Shaw, President of The Guy with the Tie, a marketing
and corporate communications company, and Daniel Hoh of Daniel Hoh &
Associates, an advertising and graphic design firm. Award-winning
illustrator Kurt Ketchum of SMUV Brand contributed an original
illustration to the project.
RATED XX is
the second pro bono project by Shaw and Hoh about violence against
women. Their first brochure, It’s Time For Guys To Put An End To
This, was designed to educate young men about sexual assault,
domestic violence and sexual harassment. The White Ribbon Campaign
called it a “revolutionary document.” Jackson Katz has praised its
versatility. And Joe Kelly, President of Dads and Daughters, said it
was “the best short resource available for raising men’s consciousness
about male violence against women.”
Published in 2000,
more than 25,000 copies of It’s Time For Guys are now in
distribution in the U.S. and Canada. The brochure has been used by
colleges, women’s shelters, batterer education programs, churches,
prisons, rape crisis centers, and other organizations and programs.
For more information,
contact Hank Shaw at (585) 325-4772 or email
Time4guys@aol.com. To get copies of both brochures, send $2 to:
Hank Shaw, 14 Franklin Street #1007, Rochester, N.Y. 14604.
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